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  • Writer's pictureAnel Behric

Coffee With CloudWerx | Episode 4 - Konstantin Bayandin

Q1 has been a whirlwind of events, travel, and amazing work opportunities for our team, but we’re finally back with another Coffee With CloudWerx. We love to work with companies and leaders that are trailblazing and creating truly unique products and applications on GCP. Taking time out of our busy schedules to sit down with them to understand their missions, origin stories, and exciting projects is always a pleasure and reminder of why we do this in the first place! Join Betsy Reed (Co-Founder and CRO of CloudWerx) as she enjoys a Coffee break with the movers and shakers we proudly call our clients.

In our latest episode, Betsy is joined by Konstantin Bayandin - Founder and CEO of This seed-stage startup is paving the way for predictive marketing to be used to equip businesses with long sales and LTV cycles with the tools needed to run successful, e-commerce-like digital marketing campaigns. This innovative artificial intelligence platform not only aims to improve marketing, but can optimize operations and offer invaluable insights into the business processes. is a powerful machine learning platform that can analyze vast amounts of data and identify patterns and trends that would be difficult or impossible for humans to uncover. One of the key features of is its ability to help businesses better understand their customers. By analyzing customer data and behavior patterns, can provide insights into what drives customer behavior, what motivates them to make purchases, and how businesses can improve their customer experience. This information can be used to create more effective marketing campaigns, improve customer service, and develop better products and services.

After graduating from Moscow Institute of Physics and Technology with a M.S. in theoretical physics, Konstantin cut his teeth in marketing as the CMO of Ozon.Ru, sometimes called “the Amazon of Russia.” After moving to the United States to work for Compass in 2019, he observed the difficulties of digital marketing for a longer sales cycle like those in real estate. The idea for was born and he partnered with Dmitry Popov to found the company in April of 2020. Since their inception, has been accepted to the StartX Startup Accelerator program and the Google for Startups Cloud Program and more recently, has been awarded a patent for their predictive analytics technology.

Konstanin’s unique perspective as a theoretical physicist and insight as a previous director of digital marketing are clearly positively impacting and their innovative new product and they make for a riveting interview. The conversation also touches on’s empowerment of salespersons by focusing their efforts and the company’s choice to partner with CloudWerx for Google Cloud. So grab your preferred work break beverage and enjoy a few minutes of Coffee with CloudWerx.

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